Mathematics, psychology and sociology, philosophy.

Sunday, March 14, 2010

It's Milktaculous

2010 March 2nd

The milk industry seems to enjoy having fun with their advertising campaigns. A brother from my college fraternity wrote:
Subject: Drink More Milk, brought to you by Canada

What's up with the crazy Vancouver dairy people?

As milk advertising goes, the above is very tame. I responded:

I see your milk stop frame animation short, and raise you a campy retro rock opera featurette.

The Battle for Milkquarious

The Battle for Milkquarious, by the California Milk Processing Board. Hosted by Creativity Online.

All-student version released after the end of the contest.

(In the contest, California high-school students submitted videos, with several prizes of grants to school arts programs.)

My frat brother friend replied:

I bow before your rock opera.     Remind me why I don't write musicals again? Oh yes, something about "copious spare time"...

And bow you should — it's nothing less than milktaculous.


I happen to be a lifetime fan of cows and all things dairy, provided that it's not too bitter or sour (why did anyone ever start making cream go sour on purpose?!?!?) and tend to think the politics of anti-dairy zealots are blown rather far out of proportion: Smoking is bad for you, and so is an excess of fat, salt, or sugar — but there are people I know who'd rather whine about the advantages of goat milk over cow milk. These aren't people with a medical issue, they just want to be anti-establishment.